Final Expense Leads
You'll work Final Expense — coverage for burial and end-of-life costs. Your leads are people who responded to an ad or a direct-mail piece asking for information. They raised their hand. These aren't cold prospects you have to chase down — they already told us they're interested.
Your job is to reach them, build trust, and help them protect their family. The skill is in the conversation, not in finding the people.
You Buy Your Own Leads
As an independent agent, you buy your own leads. That's a standard business cost, not a fee to the team — and it's fully tax-deductible. Nobody here makes a dime off your lead spend.
How much you spend is a function of your budget. There's no fixed buy-in. You can start small and scale up as your production grows, or come in heavier if your budget allows. On your weekly call, Tavon helps you set a lead budget that matches your goals and what you can actually invest — so you're never guessing and never overextended.
What you don'thave to do is figure out where to buy leads or negotiate vendor relationships from scratch. That part's already done.
How Leads Work in the System
Once you buy them, leads load straight into your GoHighLevel CRM. The power dialer runs your list automatically — it dials, and you pick up the conversation when someone answers. No manual dialing, no list juggling, no dead time between calls. The system handles the volume; you handle the people.
How many to buy, how often, and how to work them at each stage of your production — Tavon coaches that directly. Your weekly goal-setting call builds the plan around your targets, not a one-size-fits-all script.
You don't start from zero.New agents get a batch of aged leads from Tavon to start dialing on day one. These are contacts who already expressed interest — lower cost, still workable, and the best way to sharpen your pitch before you put real money into fresh leads. You're making calls and building reps before you've spent a dollar of your own.